A small pastry operation in North Carolina, Tart is a brand that brings forth the bold and organic nature of citrus. I worked with the owner to brand her business and design custom packaging for her locally delivered baked goods. It was important to her to highlight the natural elements of citrus and use that as her differentiator in the community, so I created custom illustrations and picked a warm color palette to do just that. 

Visual Identity | Packaging | Illustration